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Simco Drops: Petra Cortright

Thanks to the Simco Drops team for publishing this article with us! If you’d like to write a guest post for our blog, fill out this form.

Simco Drops presents Room, its inaugural NFT release with Petra Cortright. For this work, Cortright built a heavily layered digital landscape composed of a mixture of brushstrokes and found images, totaling 50 unique layers. She then utilized a custom script that cycles through the 50 layers, randomly selecting and de-selecting elements and rearranging them with dramatic results.‍The first drop of 100 works is the result of the script processing the file and producing outcomes with 15 final visible layers. The 2nd drop of 100 works consists of 30 visible layers, and the final 100 with 45 visible layers. After the 3rd drop period ends the top 3 collectors who acquire the most Room artworks will each be awarded the prize of a unique Room work that utilizes the full 50 visible layers. Each Room artwork purchase also includes a link to the unique PNG image file via the IPFS gateway.

Simco Drops

Simco Drops is a curated platform for exhibiting and selling contemporary digital art. Our platform is simply an online gallery that will exhibit and sell art that is created within a digital format. Simco is the nickname of Stefan Simchowitz, the caretaker of this platform. Stefan Simchowitz is a collector, dealer, patron, and gallerist residing in Los Angeles. Stefan Simchowitz supports the production, financing, and distribution of emerging contemporary art around the world. He recently opened a gallery in Los Angeles under his namesake Simchowitz and supports a residency and exhibition program in Los Angeles which provides artists with resources to realize their goals.

Petra Cortright

Petra Cortright (b. 1986, Santa Barbara, CA) is a contemporary artist whose multifaceted artistic practice stems from creating and manipulating digital files. Cortright’s digitally-conceived artworks physically exist in many forms – printed onto archival surfaces, projected onto existing architecture, or mechanically carved from stone. A notable member of what became known at the ‘Post Internet’ art movement of the mid-to-late-2000s with her YouTube videos and online exhibitions, Cortright later began to laboriously craft digital paintings by creating layer upon layer of manipulated images in Photoshop – which she then rendered onto materials such as aluminum, linen, paper, and acrylic sheets. In addition to her 2D work, in 2018 Cortright premiered a new body of sculptural work in marble. As with her paintings, Cortright’s sculptures are intended to capture and represent a digital moment – in this case, a digital brush stroke – that is translated into a three-dimensional object via industrial fabrication techniques. Cortright’s role as an artist is an amalgam of painter, graphic designer, editor, and producer; culminating in a singular artistic reflection of contemporary visual culture that can exist on a smartphone screen, a Times Square billboard, and anything in between.

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