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How one crypto exchange is injecting a little more fun into the trading experience

A crypto exchange is embracing gamification — and enabling traders to unlock achievements based on the digital assets they buy, and how often.

A trading platform has vowed to make crypto fun again by enabling users to unlock achievements linked to buying, selling and holding assets.

EXMO says its new feature is designed to reward the exchange’s most active customers, increase loyalty, and find a new generation of brand ambassadors.

Gamification has become an increasingly important development in the worlds of business and marketing — and research suggests that they can have a considerable effect on things like employee morale and customer sign up rates.

How it works

EXMO is launching a total of 50 achievements that are going to be up for grabs, which will be divided into an array of categories. Each achievement will boast a number of levels that can be unlocked as users gain experience and confidence.

The first five customers who manage to collect all 50 rewards are going to receive a goody bag full of EXMO-branded swag, including T-shirts, hoodies, bottles and bags. The competition will also be heating up to be among the first 30 people to rack up 30 achievements, as they’ll be in the running for three months of advanced premium cashback — a feature that reduces trading commissions by up to 90%.

EXMO UK’s chief operating officer Sergey Zhdanov said: “All these actions are believed to build the bridge between the exchange and its users, as we feel like in the crypto industry, the dialogue between the brand and its supporters is missing. We’d love to change it.”

More insights from EXMO here

Getting involved

EXMO says anyone who is an active trader can cement their reputations and secure a presence on the achievement board. Increasing trading volumes across an array of pairs is a sure-fire way of gaining kudos — and milestones are often unlocked for users who establish a streak and trade for multiple days… irrespective of whether this is 4, 21, 42 or 90 days in a row. Referring new users to the platform can also make a big impact.

Determined traders can keep track of how many achievements they have amassed so far by going to the Achievements section of EXMO’s desktop platform. Alternatively, they can access their latest scores in a few taps on the mobile app, by going to the More section.

EXMO was founded in 2013 and is registered in the United Kingdom. At the time of writing, the platform says it has more than 1.8 million users worldwide, and 181 trading pairs to choose from. It received temporary registration from the U.K.’s Financial Conduct Authority last year, and has implemented robust anti-money laundering and Know Your Customer policies to ensure that the ecosystem delivers a safe, regulated environment where only clean crypto is in circulation. A partnership with Ledger Vault was also unveiled to beef up security.

A key point of difference that sets EXMO apart from other platforms lies in how it offers Simple and Advanced modes, catering to traders of all backgrounds. Its vibrant community — including a regularly updated Twitter account — also offers insights into current market trends, helping traders navigate the choppy crypto markets and make sense of what’s happening. Better still, users can get involved in the platform’s development, and vote on the projects that they would like to see listed on EXMO in the future.

EXMO has been billed as one of the largest cryptocurrency exchanges in Europe, and this is reflected in the types of trading pairs it offers. As institutional interest in digital assets continues to grow, the exchange also offers an over-the-counter desk for trades that have a value of more than $100,000.

Learn more about EXMO

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